A few years back I was the Online Marketing Director for a marketing agency specializing in the healthcare industry. The job was fantastic and exposed me to lots of very cool projects but there was a catch: the job was 2 hours each way from where I was living.
Three days a week I would drive up to the office to collaborate with my peers. The drive left me with a lot of time to think? too much time to think. So I had to find ways to amuse myself during my trek up the Washington coastline. The need to amuse myself for four hours a day coupled with my goal of continuous self-improvement guided me perfectly to a solution: marketing podcasts.
Since I had no knowledge of marketing podcasts, I did some quick Googling and subscribing (not while driving) and found myself with more podcasts than I knew what to do with.?But I had lots of time, so I began to listen. I could knock out 2-5 podcasts on a trip depending on what I was listening to. From marketing theory to digital marketing best practices I found content ranging the gamut and I was soaking it up.
What I didn?t expect was that I found myself arriving to work more excited than ever and eager to share what I learned on the drive. The culmination of ideas was helping me make connections and expand on my own way of looking at things. I felt a great sense of understanding about the trends, updates and best practices more than I ever had browsing through a few articles a day.
Well, I?m only human and ultimately the drive got to me and I found myself looking for new opportunities ? but not before I found some great podcasts that I still listen to today. I?ve listed them here (in no particular order ? they?re all awesome for their own reasons) so you, too, can get just as much out of them as I do.
The BeanCast
Bob Knorpp hosts a great weekly conversation with business leaders, journalists, CMOs, bloggers, authors and more to discuss the latest news and trends in marketing. What I love is all of the various perspectives and the thought leadership that goes into every show.
Marketing Over Coffee
John and Chris provide lots of information I can use immediately and they challenge me to rethink the way I do things and leave me considering new tactics.
Duct Tape Marketing
Great interviews with marketing and business authors
Marketing Smarts
Like everything MarketingProfs produces, Marketing Smarts is an insightful, interview-style podcast with some great guests.
Six Pixels of Separation
Mitch Joel of Twist Image brings marketing and communication insights from the edge.
Internet Marketing Podcast
Andy White of SiteVisibility brings you the latest news and advice for generating online leads and sales.
Did I miss any of your favorites? Of course I did, there are lots of great digital marketing, SEO, PPC and online business podcasts that deserve a mention! Please feel free to share your favorites in the comments.
Source: http://www.optify.net/digital-marketing/marketing-podcasts-every-marketer-should-be-listening-to
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